CULTURAL CHANGE AS THE KEY
TO A DIGITAL FUTURE
"As the hagebau group we faced the demanding task of setting the course for the future while taking equal account of the needs of the current and next generation of shareholders as well as the managers and employees at our head office. We used pm.result's "Zukunftsbilanz" as a strategic instrument to examine the future requirements of our network in depth. Across several working phases we managed to take clear stock of our strengths, challenges and potential. The "Zukunftsbilanz" helped us not only to gain these insights but also to translate them into concrete fields of action, and it became the cornerstone of our strategy process."
Starting Point
A DIY group with a complex cooperative structure stands at the beginning of its digital transformation. Its head office, located in a rural region, faces an outdated leadership culture and fragmented silos that make collaboration considerably harder. The shareholder structure of 365 mid-sized companies creates a demanding stakeholder landscape that complicates both coordination and investment decisions. Decision-making takes time and often requires the agreement of several parties, which holds back new projects and innovations. This situation calls for deep change that puts both company culture and cross-company collaboration at the centre.
Client
hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG
Industry
Construction
Service
Development of an integrated transformation strategy built on cultural change, digital innovation and effective stakeholder involvement
Thematic Comparability
Culture and values, Digital transformation, Leadership enablement, Team workshops
Goals
- 1
Set the course for the future while taking the needs of the different stakeholders into account
- 2
Cultural change as the foundation for digital transformation
- 3
Strategy and first lighthouse projects for new and renewed business models and processes
- 4
Streamlining internal coordination and decision-making
- 5
Involving all relevant stakeholders through transparent communication and close collaboration, to secure support for new initiatives
Approach & Impact
The project began with a full 360-degree analysis to ground the strategic direction. All relevant stakeholders were involved, including supervisory boards, management, specialists and employees. As first steps towards digital innovation, pilot projects tested both new technologies and new approaches. Pilot organisations and future workshops followed, bringing different stakeholder groups into the development of new concepts. Start-ups were founded and hagebauX was introduced as the central platform for start-ups and innovation projects. In parallel, training programmes were developed for different audiences, preparing employees, managers and shareholders for the demands of digital transformation. Recurring town halls provided transparency and continuous exchange between the parties, strengthening collaboration and a shared sense of direction.
Successfully delivered, successfully small
Brought together at the future convention
Role pm.result
Interim programme manager for digital transformation and change partner for the cultural shift, moderator for all stakeholders at the future convention with 400 shareholders and representatives of the head office.
READY FOR
THE FUTURE?
Tell us what you need or how we can support you — we'll get back to you.
→ LET'S GO